April 17, 2008. Seattle, WA.

Alaska Airlines partnered with Loyalty Methods to become the first US-based airline to replace its Loyalty mainframe system with the Siebel Loyalty module. This innovative and ground-breaking project raises the bar for the rest of the industry as it makes significant strides in enhancing customer loyalty through the use of a faster, better, more flexible and usable application based on the Oracle Siebel Loyalty module.

Loyalty Methods was the System Integrator (SI) of choice for Alaska, providing services for the core Siebel Loyalty implementation, as well as help with infrastructure components such as the Tibco service bus.

Says Ann Ardizzone, Managing Director - Customer Experience: "If there is such a thing as an insurance policy when commencing a project of this magnitude, then Loyalty Methods is it. They provided solutions, reassurance, and strong technical expertise throughout. I look forward to continuing our relationship with Loyalty Methods".

Says Raymond Beyer, Director - IT Applications about Loyalty Methods: "Their ability to understand both the needs from the business and technical side of the project, allowed us to follow Siebel/Oracle best practices and shorten our implementation time."

Some of the key benefits allowed Alaska Airlines to:

• Respond more quickly as an organization to competitive airlines with frequent flyer promotions (minutes instead of weeks!)
• Reduce training time for new hires in Customer Care
• Process work more efficiently (improved speed, improved functionality)
• Provide a new web-based system which is easy to use
• Support substantial growth of the mileage plan program
• Provide the foundation for a common customer database which will enhance overall customer experience.
• Improve audit controls to allow accurate financial reporting
• Interface with a large number of partner systems, both internally inside Alaska, and externally

Overall, the effort was a monumental success. Says Ann Ardizzone, Managing Director - Customer Experience: "The amount of work, coordination, collaboration that went into this project was phenomenal. We are greatly impressed with the teamwork demonstrated by all the teams --- and what speaks loudest of all, is the reaction of our users. Bravo -- you accomplished a truly amazing feat -- in record time and outstanding execution. Thank you for all of your hard work and dedication to a superior outcome!!!".